We’re Pulse Processing.

Our Story

When mortgages are in your blood, it tends to run deep. Every loan is part of someone else’s journey in life, and we’ve spent a long time learning how to make it meaningful.

Our team has done the originating…
Been the account executive…
Trained and recruited…
Underwritten…
Marketed…
Advised…
Closed…

It didn’t take long to figure out that the true driving force of the process, is the processor themselves. Why wasn’t there an obvious choice for reliable contractors? Why were originators being charged so much for subpar service? Why were turn times simply suggestions, and WHY were so many third-party companies owned by brokers? It just didn’t make sense.

We started Pulse to get sh*t done the right way. We’re the easiest way to make the best impression on your clients. For us, this isn’t just about the profit- it’s about the partnership.

Hear It Here: on Good.Better.Broker

Dana Lang

President & CEO
NMLS 1023652
Location: Michigan

“Life shrinks or expands in proportion to one’s courage.” – Anais Nin

What are the values that drive you? Integrity and persistence. We must operate at an extraordinary level when nobody is watching to ensure we are doing the right thing by Pulse Processing, the partner, the lender, and the borrower. The solutions aren’t easy to find, so you have to be able to roll your sleeves up and keep digging until you find it.

Krysti Loftis

Vice President & COO
NMLS 1448936
Location: Michigan

“Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.” – Steve Jobs

What are the values that drive you? Honesty and morality. I do my best to live a life I’d feel comfortable sharing with the world. If you feel you couldn’t be truly honest about an action you’re about to take; it’s probably not the action to be taking. I try every day to be a good mom, a good partner, and a good person.

PROCESSING TEAM

Amanda Zimcosky

NMLS 1540445
Location: Texas

What is your favorite piece of processing?

Guidelines details! I love being able to combat anything that may arise.

Liz Garcia

NMLS 599997
Location: Florida
Spanish Speaking

How do you impact your clients and how do you want them to feel when working with you?

I try to go over and above. My clients should feel that I am the most professional person they have worked with and that I genuinely have a personal interest in their home ownership.

Diana Oberg

NMLS 2111450
Location: Minnesota

What do you like about working at Pulse Processing? 

I like that I can just “be.” I can be me; I can be however it is I feel on a certain day, I can be present for the things I need to do in life. The whole idea that there really is work/life balance. It took me a long time to find it. I’m just happy to be a part of the team.

Sara Lewis

NMLS 1590898
Location: Alabama

What is the biggest misconception people have about your role?

There is a lot more behind-the-scenes work to loan processing than anyone who hasn’t done the job before is aware of. A processor has to be adaptable to different personalities and environments while maintaining a sense of urgency and professionalism.

Jessica Penados

NMLS 1506814
Location: California

What is your favorite quote?

Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” 

— Dwayne Johnson

Kelly Franzen

NMLS 2403058
Location: Wisconsin

What energizes you at work?

A sense of achievement and accomplishment, great coworkers, having fun and flexibility.

Kayla Guider

NMLS 1543484
Location: South Carolina

How do you impact your clients and how do you want them to feel when working with you?

I want my clients to feel like they have the best processor in the business working their loan. I love breaking things down in an “easy to understand” way based on the customers’ knowledge of mortgage industry.

Julie Petersen

NMLS 2481035
Location: Texas

What is your favorite quote? 

The big secret in life is that there is no secret. Whatever your goal, you can get there if you’re willing to work. 

-Oprah Winfrey

Wendy Baker

NMLS 590710
Location: Maryland

What led you to the mortgage industry?

I decided to take a job with a friend who owned a broker shop doing their payroll, A/R and A/P. I was fascinated with the process from start to finish (funding) of the loan and wanted to eagerly learn more about the programs, loan types, and calculations. I then became a processor and enjoyed the challenges of making a loan complete. I find this role very rewarding.

Sarah Hafford

NMLS 913535
Location: Michigan

What do you like about working at Pulse Processing?

The freedom to be myself and being provided the leadership, guidance, support, flexibility, and knowledge I am looking for in a team.

Mindi Dore

NMLS 1610536
Location: Washington

What is the biggest misconception people have about your role?

Processors are paper pushers. There is more to this role than taking documentation from the borrower and pushing it to the underwriter. A great processor makes it easy for borrowers, loan officers, and underwriters by understanding each role every person plays in the transaction and who needs what at any given time. So easy, in fact, the LO is asking you to pick up their loans and the UW is giddy when they get one of your files.

Karen Bracken

NMLS 905629
Location: California

What is something [people in your industry/niche] have to deal with in the loan process that you feel you solve?

Understanding what the underwriters are asking for and finding solutions that are streamlined to clear conditions with as little paperwork as possible.

Ashleigh Thomas

NMLS 1961104
Location: Texas

What led you to the mortgage industry?

As a former secondary educator, I wanted to use my skills as a teacher in a new way. The mortgage industry sort of “fell” in my lap thanks to great friends helping me move on from teaching. I discovered the mortgage industry and was able to dive in headfirst to teach people about buying a home! I wanted to do for others what was done for me when I bought my first house.

Women Owned. LGBTQ+ Owned.
Badass Owned.

We work harder, so you don’t have to.