We’re Pulse Processing.

Our Story

When mortgages are in your blood, it tends to run deep. Every loan is part of someone else’s journey in life, and we’ve spent a long time learning how to make it meaningful.

Our team has done the originating…
Been the account executive…
Trained and recruited…

It didn’t take long to figure out that the true driving force of the process, is the processor themselves. Why wasn’t there an obvious choice for reliable contractors? Why were originators being charged so much for subpar service? Why were turn times simply suggestions, and WHY were so many third-party companies owned by brokers? It just didn’t make sense.

We started Pulse to get sh*t done the right way. We’re the easiest way to make the best impression on your clients. For us, this isn’t just about the profit- it’s about the partnership.

Hear It Here: on Good.Better.Broker

Dana Lang

President & CEO
NMLS 1023652
Location: Michigan

“Life shrinks or expands in proportion to one’s courage.” – Anais Nin

What are the values that drive you? Integrity and persistence. We must operate at an extraordinary level when nobody is watching to ensure we are doing the right thing by Pulse Processing, the partner, the lender, and the borrower. The solutions aren’t easy to find, so you have to be able to roll your sleeves up and keep digging until you find it.

Krysti Loftis

Vice President & COO
NMLS 1448936
Location: Michigan

“Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.” – Steve Jobs

What are the values that drive you? Honesty and morality. I do my best to live a life I’d feel comfortable sharing with the world. If you feel you couldn’t be truly honest about an action you’re about to take; it’s probably not the action to be taking. I try every day to be a good mom, a good partner, and a good person.


Ashleigh Thomas

NMLS 1961104
Location: Texas

What led you to the mortgage industry?

As a former secondary educator, I wanted to use my skills as a teacher in a new way. The mortgage industry sort of “fell” in my lap thanks to great friends helping me move on from teaching. I discovered the mortgage industry and was able to dive in headfirst to teach people about buying a home! I wanted to do for others what was done for me when I bought my first house.

Amanda Zimcosky

NMLS 1540445
Location: Texas

What is your favorite piece of processing?

Guidelines details! I love being able to combat anything that may arise.

Diana Oberg

NMLS 2111450
Location: Minnesota

What do you like about working at Pulse Processing? 

I like that I can just “be.” I can be me; I can be however it is I feel on a certain day, I can be present for the things I need to do in life. The whole idea that there really is work/life balance. It took me a long time to find it. I’m just happy to be a part of the team.

Sara Lewis

NMLS 1590898
Location: Alabama

What is the biggest misconception people have about your role?

There is a lot more behind-the-scenes work to loan processing than anyone who hasn’t done the job before is aware of. A processor has to be adaptable to different personalities and environments while maintaining a sense of urgency and professionalism.

Jessica Penados

NMLS 1506814
Location: California

What is your favorite quote?

Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” 

— Dwayne Johnson

Kelly Franzen

NMLS 2403058
Location: Wisconsin

What energizes you at work?

A sense of achievement and accomplishment, great coworkers, having fun and flexibility.

Tammi McGrale

NMLS 2573411
Location: Nevada

What is something [people in your industry/niche] have to deal with in the loan process that you feel you solve?

When processing a loan, you must show constant patience; not only with your borrowers, but ALL parties involved.  I put myself in their shoes to remember that not everyone does this for a living, and most people won’t understand the “why” behind our requests. Mortgages can be intimidating in that way, so I explain things in ways to help people understand without being condescending.

Esmeralda Ramos

Esmeralda Ramos

NMLS 2513813
Location: California
Spanish Speaking

How do you impact your clients and how do you want them to feel when working with you?

I believe EVERY file should be as important as the next and should all be treated with the same amount of care and diligence. I want my clients to feel they’re important and a priority and that I’m just as invested in the process as they are.

Karen Ramirez

NMLS 1529247
Location: VIRGINIA
Spanish Speaking

What is something [people in your industry/niche] have to deal with in the loanprocess that you feel you solve?

I specialize in helping Spanish-speaking and immigrant clients navigate
complex documentation and specific loan requirements. My expertise in
anticipating and resolving complex scenarios ensures that no loan falls
through the cracks, providing clear guidance and tailored solutions for a
smooth and understandable loan experience.

Sarah Hafford

NMLS 913535
Location: Michigan

What do you like about working at Pulse Processing?

The freedom to be myself and being provided the leadership, guidance, support, flexibility, and knowledge I am looking for in a team.

Mindi Dore

NMLS 1610536
Location: Washington

What is the biggest misconception people have about your role?

Processors are paper pushers. There is more to this role than taking documentation from the borrower and pushing it to the underwriter. A great processor makes it easy for borrowers, loan officers, and underwriters by understanding each role every person plays in the transaction and who needs what at any given time. So easy, in fact, the LO is asking you to pick up their loans and the UW is giddy when they get one of your files.

Wendy Baker

NMLS 590710
Location: Maryland

What led you to the mortgage industry?

I decided to take a job with a friend who owned a broker shop doing their payroll, A/R and A/P. I was fascinated with the process from start to finish (funding) of the loan and wanted to eagerly learn more about the programs, loan types, and calculations. I then became a processor and enjoyed the challenges of making a loan complete. I find this role very rewarding.

Monique Carreno

Monique Carreno

NMLS 2140136
Location: Florida

How do you define success?

Still being able to call my career as a loan processor a success. I’ve seen it all and I wouldn’t trade it for anything.

Aimee Zhang

NMLS 2529653
Location: California

What led you to the mortgage industry?

I’m captivated by the mortgage industry for its diverse loan scenarios,
offering continual problem-solving challenges. Thriving in fast-paced
environments, I find the mortgage sector’s quick turnaround times and
dynamic nature invigorating.

Megan Lacefield

NMLS 1123591
Location: Arkansas

How do you impact your clients and how do you want them to feel when working with you?

By effectively comminating with them and keeping them updated throughout the process, I feel it keeps them at ease and lets them know they’re in good hands. My clients always feel that I make the process smoother.

Crista Swenson

NMLS 475795
Location: Arizona

What energizes you at work?

I get energized by meeting deadlines early, overcoming obstacles, hearing a client smile, helping teammates, and just knowing I’m making a difference in someone’s life (including mine!).

Women Owned. LGBTQ+ Owned.
Badass Owned.

We work harder, so you don’t have to.