We’re Pulse Processing.

Our Story

When mortgages are in your blood, it tends to run deep. Every loan is part of someone else’s journey in life, and we’ve spent a long time learning how to make it meaningful.

Our team has done the originating…
Been the account executive…
Trained and recruited…

It didn’t take long to figure out that the true driving force of the process, is the processor themselves. Why wasn’t there an obvious choice for reliable contractors? Why were originators being charged so much for subpar service? Why were turn times simply suggestions, and WHY were so many third-party companies owned by brokers? It just didn’t make sense.

We started Pulse to get sh*t done the right way. We’re the easiest way to make the best impression on your clients. For us, this isn’t just about the profit- it’s about the partnership.

Hear It Here: on Good.Better.Broker

Dana Lang

President & CEO
NMLS 1023652

“Life shrinks or expands in proportion to one’s courage.” – Anais Nin

What are the values that drive you? Integrity and persistence. We must operate at an extraordinary level when nobody is watching to ensure we are doing the right thing by Pulse Processing, the partner, the lender, and the borrower. The solutions aren’t easy to find, so you have to be able to roll your sleeves up and keep digging until you find it.

Krysti Loftis

Vice President & COO
NMLS 1448936

“Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.” – Steve Jobs

What are the values that drive you? Honesty and morality. I do my best to live the type of life that I would always feel comfortable sharing the details of with anyone in the world. If you feel you couldn’t be truly honest about an action you’re about to take; it’s probably not the action to be taking. I try every day to be a good mom, a good partner, and a good person.

Sarah Hafford

Loan Processor
NMLS 913535

“What if you DID? “– unknown

What do you like about working at Pulse Processing?
The freedom to be myself and being provided the leadership, guidance, support, flexibility, and knowledge I am looking for in a team.

Kelly Franzen

Loan Processor
NMLS 2403058

“If you want to live a happy life, tie it to a goal, not people or things”-Albert Einstein

What energizes you at work?
A sense of achievement and accomplishment, great coworkers, having fun and flexibility.

Kristina Scheel

Loan Processor
NMLS 406963

“Without leaps of imagination, or dreaming we lose the excitement of possibilities. Dreaming, after all, is a form of planning.” -Gloria Steinem

How do you define success?
Success is being able to live the life you want to live without sacrificing anything for it. Success is being happy and grateful for every day.

Amanda Zimcosky

Loan Processor
NMLS 1540445

“Sometimes you will never know the value of a moment until it becomes a memory” – Dr. Seuss

What is something people in our industry have to deal with in the loan process that you feel you solve?
Guidelines details. I love being able to combat anything that may arise for speculation.

Diana Oberg

Loan Processor
NMLS 2111450

“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” – John Lennon

What do you love about working at Pulse Processing?
I like that I can just “be.” I can be me; I can be however it is I feel on a certain day, and I can be present for the things I need to do in life. The whole idea that there really is work/life balance. It took me a long time to find it. I’m just happy to be a part of the team.

Women Owned. LGBTQ+ Owned.
Badass Owned.

We work harder, so you don’t have to.